thumbnail image
Johanna Rohrer – Strategic Service Design
  • About me
  • Cases
  • Contact
  • TÜV Rheinland

    Countdown to the future

    Countdown to the Future« was a follow-up project of »The Future of Labor« from summer term 2016 at KISD. In the project TÜV Rheinland asked us KISD students to present ideas and concepts for an exhabition at ›Night of Technology‹ in 2017, a trade fair, where different companies around Cologne provide the citizens with an insight into new technologies.

    In the first step, 21 students from 14 nations initially addressed the question "How will the working worlds of the future change and what influence will the digital transformation have on people, work, lifestyles and the way we communicate with each other?"
    The implementation of our video installation was then continued in the second step with a smaller project team consisting of myself, Johanna Rohrer (Germany) as well as Angélica Viviana Padilla Camargo (Colombia), Kaon Kim (South Korea), Ashley Morgan (USA).
  • Extent of the projects: 10 months, part-time
    Applied Expertise: PM | Service Design | User Research | Crafts
    Outcome: Video installation + interactive exhabition

    Section image

    Objective

    Digital Transformation and its influence of work, communication and life style.

    How will the working worlds of the future change and what influence will the digital transformation have on people, life and the way we communicate with each other?
    Section image

    Approach

    Look at the topic of "The Future of life and work" from different perspectives and make it tangible for society.

    "Countdown to the Future" included multiple design processes. Starting from concept development and research, it was our students' job to conduct interviews, create the story and script, visual identity, video production, and the final exhibition stands at the trade fair. We experimented with numerous narratives, visuals, installation mock-ups throughout 10 months. Last but not least, worked on the communication among the KISD team, TÜV Rheinland, and interview partners.

    For the film, 14 individual interviews were conducted with personalities from the media, art, sports, business and science. The interviewees provide insights into how their work has already changed as a result of the digital transformation and venture a glimpse of where the work of the future may be headed.
    During the "Night of Technology," people from the Bonn, Rhein Sieg district were able to visit our exhibition at the TÜV Rheinland site.

  • Selection of work insights

    Methods and techniques

    Section image

    Research

    In addition to the facts, it was important to us to give a very personal touch and insights into the topic of digitization. So we visited trade fairs and events and conducted many interviews with personalities from media, art, sports, business and science.

    Section image

    Interviews

    We were supported by TÜV Rheinland in the request for interview partners. We sent over the questionnaire before each appointment and asked for an extra room that we could prepare for the shoot. Thus, most of the shoots could be completed in less than 1 1/2 hours.

    Section image

    Storyboard

    First, we had to sift through the many answers of the interviews, form categories and create a storyline from them. Quotes helped us to build the story.

    Section image

    Installation mock-ups

    For planning costs and room design, it was important to know the building blocks of the installation. For this purpose, the design concepts were visualized. TÜV Rheinland gave us a great deal of freedom here.

    Section image

    Crafts

    Each installation module was brought from idea to reality by us with a lot of love. For this we used the workshops of the KISD (Cologne international School of Design).

  • Exhabition

    Video installation

     
     
     

    The 14 minute long main film was produced to fit on 3 screens that were horizontally bound together in 35 degrees angle. This created an immersive effect for the audience and also some space for footage and infographic animations that helped non-experts better understand the complex contents. Apart from the main film, there were 3 exhibition stands equipped with tablets and headphones, where the visitors could watch individual interviews from the experts. They were also invited to express their own reflection with markers and a writable surface on each stand.

  • The interviews

    Personalities from media, art, sports, business and science

     

    Markus Dohm

    Executive Vice President Academy & Life Care,

    TÜV Rheinland

    "Digitale Transformation bedeutet für mich, dass der technische Fortschritt zu einer steten und sehr viel schnelleren Veränderung führt."

    Frank Schätzing

    Best-selling Author

    "Digitale Transformation bedeutet für mich, Sklaverei oder Freiheit. Das liegt an uns."

    Diana Rudolph

    Project Leader Digital Learning, Lanxess

    "Digitale Transformation bedeutet für mich, Mut und Verantwortung."
     

    Prof. Dr. Eleonore

    Soei-Winkels

    Professor of Economic Psychology, FOM and IT strategy Consultant,
    Accenture

    "Digitale Transformation bedeutet für mich eine absolute Zukunftssicherung."

    Peter Kloeppel

    Chief Moderator and Editor, RTL

    "Digitale Transformation bedeutet für mich, eine riesige Herausforderung, wie wir Menschen informieren, aber auch unterhalten können. Sie ist damit gleichzeitig Chance und Risiko."

    Monika Lepel

    Interior designer and owner of Lepel & Lepel

    "Digitale Transformation bedeutet für mich, vor allen Dingen Freiheit. Freiheit, mich wieder um Werte zu kümmern."

    Anne Messer

    Technical consultant,
    Trendmicro GmbH

    "Digitale Transformation bedeutet für mich, viele Möglichkeiten, aber auch viele Risiken."

    Martin Willing

    Artist and Sculptor


    "Digitale Transformation bedeutet für mich einen Eingriff in meinen Arbeitsprozess."

    Prof. Dr. Michael Erlhoff Design theorist and cultural scientist

    "Digitale Transformation bedeutet für mich, noch mehr Arbeit. Noch mehr Versuche zu verstehen was geschieht."

    Prof. Dr. Martin Korte Learning expert and brain researcher,
    TU Braunschweig

    "Digitale Transformation bedeutet für mich, eine riesige Herausforderung."
     

    Christoph Hieber

    Conductor Digital Leraning, TÜV Rheinland

    "Digitale Transformation bedeutet für mich, zu fragen, wie sich das auf das Geschäftsleben auswirken wird."

    Stephan Grünewald Psychologist and managing director, Rheingold Institute

    "Digitale Transformation bedeutet für mich, einen ungeheuren Zuwachs an Gestaltungsoptionen und eine Demokratisierung von Wertschöpfungsprozessen."

    Mohammed Moniri Resarcher and project manager of DFKI

    "Digitale Transformation bedeutet für mich, dass unser Leben noch mehr bereichert wird."

    Tobias Kaufmann

    Conductor Media & Communication,
    1.FC Köln

    "Digitale Transformation bedeutet für mich, Zugriffsmöglichkeiten."

     

  • background image
    background image
    background image
    background image
    background image
  • Learnings

    International insights

    Working in an international team stimulates creativity a lot. Sources are even more widely accessible and a wide variety of experiences are brought in. Even if the communication needs a little more sensitivity or simply time at one point or another.

    Strong partners help

    Even though sometimes you might want to do it alone, a known, broadly positioned partner helps to be able to pull the right strings quickly.

  • Next project >

JOHANNA ROHRER © 2021

    Cookie Use
    We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
    Learn More