ZEDACH eG
Digitalization of the roofing trade
ZEDACH eG is the market leader in the roofing trade with over 800,000 product lines, 140 branches and 2,400 employees. As the central cooperative of the roofing trade, it has more than 7,000 member companies, which are jointly embarking on the path to the future. ZEDACH has set itself the task of uniting digitalization with tradition-driven craftsmanship and thus accompanying the roofing trade into tomorrow.
Extent of the projects: From 6 months to several years, full-time
Applied Expertise: Service Design | User Research | UX/UI Design | PM/PO | Marketing | CX Strategy
Outcome: Browser-based software , educational workshops, trade fair, social media accounts, …
Objective
More time for installing the roof
Reducing the administrative process steps of roofers for more time on the roof.
The order books of german craft enterprises are full and it doesn't look like demand will flatten out. Doesn't sound like a need for transformation for the industry at first. But the dynamics of digital transformation are dragging new competitors onto the scene. Digital platforms are not only competing with the purchasing cooperative, but also with many small craft businesses that don't have time to worry about optimizing their administrative processes because there is too much to do on the construction sites. In addition, the new providers, such as meindach.de, offer the possibility of bypassing the three-stage distribution via the retail trade and buying directly from the dealer.
Approach
Rethink and adapt the role of the cooperative and its services in the change of digital transformations in a newly formed team.
Zedach eG decided to set up a digital team away from its day-to-day business. For this purpose, it called in the digital experts Convidera from Cologne, who not only acted in an advisory capacity but also provided premises and implementation capacities. This meant that ideas could be tested quickly and then moved on to realization. The initial contact with our target group was a bit bumpy for political reasons, but once we had our foot in the door, we were quickly able to find enthusiastic supporters from the trades.
Selection of work insights
Methods and techniques
Internship/Shadowing
The field of roofing was new to me. Therefore, it was all the more important to be able to look over the shoulders of some roof craftsmen.
Personas
At the beginning, I developed personas in a workshop with the project manager and secretary general so that the whole team could grasp our target group.
Blue Print
I captured the vision of the digital process between roofers, Zedach eG and the customer in a blue print. This served as a basis for understanding and development.
Google Sprint
A colleague and I ran a Google Sprint completely remotely because of Covid. In Miro, we were able to prepare and post-process the templates and workflows perfectly.
Visuals and storyboards
For communication with the Secretary General and to get the team in the mood, I created scribbles and storyboards.
Usability Tests
The click dummies were mostly created in Sketch. Most of them were then tested live. For this, we invited five roofers digitally or on site.
